There’s a new concept in town!! Essentially it’s a form of crowdfunding, whereby fans who wish to bring a particular band to their hometown or city, can initiate a petition or pledge via the company Songkick. Songkick have recently launched the new service called Detour.

The mechanics of “Detour” are very straightforward. You simply enter your credit card details on Songkick’s website or app, and bid how much you would be prepared to pay. If large enough number of people also make a pledge, then Songkick informs the band in question and its promoters.

Songkick’s founder Ian Hogarth explains more fully: “We have launched the service in London, targeting smaller bands and venues. But we plan to extend it across the UK and globally, and ultimately to the largest venues and artists”.

He continues: “Obviously there is no guarantee that the band or singer in question will ultimately agree to play in a certain town, but so far more than 90% have indeed done so. Performing live is after all how bands make the majority of their money these days. The music industry has been through a huge amount of change in recent years. Not helped by illegal downloads, sales have fallen sharply. So now bands make 70% of their income from touring”.

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